In October, Enterprise Holdings announced a name change to Enterprise Mobility to honor their business’ 65-year history and mark the beginning of the next chapter.
This episode is a reissue from December 2021.
Join host Gene Cunningham and guest Peter Smith, VP of Global Franchising at Enterprise Holdings, as they dive into the strategy and decision processes used by Enterprise as it expanded from its very successful domestic rental car market to the global marketplace. Peter shares his thoughts on the opportunities and challenges Enterprise faced as it expanded internationally. Of particular interest is the “franchising strategy” Enterprise embraced for international growth.
Peter oversees the company's worldwide franchise operations and expansion efforts and has been with Enterprise since 2004. Host Gene Cunningham is a current faculty member in the Chaifetz School of Business at Saint Louis University and retired Aerospace Executive with a 41-year career in International Business, Strategy, and Operations.