Episode 26: AIB-SE and Planning an Annual Conference Artwork

SLU International Business Now: Conversations That Matter

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SLU International Business Now: Conversations That Matter

Episode 26: AIB-SE and Planning an Annual Conference

October 08, 2024 • Boeing Institute of International Business • Season 4 • Episode 2

Join host Chris Carril and guest Wendy Ritz Ph.D., AIB-SE Conference Chair, and Dr. Brittney Bauer, Ph.D., AIB-SE Marketing Chair, as they discuss planning the annual AIB-SE conference, the history of X-Culture, and defining a successful international business conference.

More info on the 2024 AIB-SE Conference: https://us-se.aib.world/pre-conference/

Chris Carril is the Vice President-Tax Planning and Treasury Management for Maritz Holdings in Fenton, MO. His responsibilities include the company’s treasury, tax and risk management functions and he is a licensed Certified Public Accountant in the State of Missouri. He has previously held financial positions at A.G. Edwards, Sigma-Aldrich Chemical Company, and Furniture Brands International. Recently, Chris has joined the Advisory Board of the Boeing Institute of International Business at Saint Louis University. Chris enjoys spending time with his four children and rescue dog, Lyla, enjoying St Louis Muny theatre, and attending St. Louis University Billiken basketball games.

Dr. Wendy Ritz is Associate Professor teaching Marketing at Florida State University. She is a fellow with the Direct Marketing Education Foundation and an active board member with the Academy of International Business Southeast Chapter. Her research focuses on the buyer journey in various markets, such as prosumption, business-to-business, international sales and marketing, and across various electronic platforms. She has published in several marketing journals such as Industrial Marketing Management, Journal in Research of Interactive Marketing, and the Journal of Marketing Theory and Practice, The Journal of Consumer Behavior, Marketing Education Review, and the Harvard Business Review.

Dr. Brittney Bauer is an Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago and the Director of the Quinlan School of Business Behavioral Lab. She earned her dual Ph.D. in marketing and international business from Saint Louis University in 2019. Furthermore, she received a Certificate for University Teaching Skills from the Center of Teaching Excellence and a Research Methods Minor during her doctoral studies. Dr. Bauer received the 2020, 2021, 2022, and 2023 College of Business Outstanding Research Awards. Her work has been published in well-respected journals such as the International Journal of Research in Marketing, European Journal of Marketing, Journal of Advertising, Psychology & Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Academy of Management Perspectives. Dr. Bauer has an extensive research pipeline currently under review at top marketing and international business journals, and her work has also been noted in the media. She is an editorial review board member and ad-hoc reviewer for various academic journals. Moreover, Dr. Bauer is an active member of the American Marketing Association, Academy of Marketing Science, and Academy of International Business, and has performed various leadership roles for their respective annual meetings. She has also earned several Best Reviewer and Best Paper Awards at these national and international conferences. https://www.luc.edu/quinlan/faculty/brittneybauer.shtml

Visit Guest Wendy Ritz’s LinkedIn