Episode 30: Franchising: Navigating Political and Ethical Minefields with Peter Smith and Dr. Mamoun Benmamoun Artwork

SLU International Business Now: Conversations That Matter

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SLU International Business Now: Conversations That Matter

Episode 30: Franchising: Navigating Political and Ethical Minefields with Peter Smith and Dr. Mamoun Benmamoun

February 18, 2025 • Boeing Institute of International Business • Season 4 • Episode 6

Join guest host Matthew Wilcox with guest Peter Smith, former VP of Global
Franchising at Enterprise Mobility, and Dr. Mamoun Benmamoun, Saint
Louis University, IB professor, as they discuss international franchising and
the many challenges of business abroad.

Peter Smith oversaw Enterprise Mobility’s worldwide franchise operations
and expansion efforts up until his retirement in 2024.
Dr. Mamoun Benmamoun is an Associate Professor in the Department of
International Business at Saint Louis University. His research focuses on
international e-business strategy, the application of AI and analytics in
international decision-making, and the political economy of international
trade and finance.

Dr. Bemamoun’s article, McDonald's in the Middle East: Navigating Political
and Ethical Minefields, can be found in Volume 12 of The Journal of
Business Ethics Education.

View Guest Peter Smith’s LinkedIn
View Guest Dr. Mamoun Benmamoun’s LinkedIn