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SLU International Business Now: Conversations That Matter

This podcast series has been developed by the Boeing Institute of International Business in the Chaifetz School of Business at Saint Louis University to extend the impact of our programs. In this series, critical thought leaders from around the world address current key business issues. Series guests share their expert perspectives on a variety of topics ranging from post-Brexit Europe to Covid Market Recovery, Geo-Economic Strategies, the Green Deal, and much more. Through the Podcast format, these unique business conversations will reach beyond the classroom to a global audience. Academic and business listeners will have immediate access to first-hand insights and assessments, with the aim of promoting future discussion across these listener communities and encouraging community action. To learn more about the Boeing Institute of International Business and international business academic programs in the Chaifetz School of Business at Saint Louis University, please visit biib.slu.edu.

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SLU International Business Now: Conversations That Matter

International Business Strategies: Enterprise Holdings

December 09, 2021 • Season 1 • Episode 6

Join host Gene Cunningham and guest Peter Smith, VP of Global Franchising at Enterprise Holdings, as they dive into the strategy and decision processes used by Enterprise as it expanded from its very successful domestic rental car market to the global marketplace. Peter shares his thoughts on the opportunities and challenges Enterprise faced as it expanded internationally. Of particular interest is the “franchising strategy” Enterprise embraced for international growth.

Peter oversees the company's worldwide franchise operations and expansion efforts and has been with Enterprise since 2004. Host Gene Cunningham is a current faculty member in the Chaifetz School of Business at Saint Louis University and retired Aerospace Executive with a 41-year career in International Business, Strategy, and Operations.

Special thanks to Greiner Bio-One for sponsoring this episode.

Enterprise Holdings
Greiner AG | Greiner Bio-One